THE BRIEF
Priority First specialise in providing security and concierge services for luxury hotels, prestigious properties and construction sites. They wanted to create a modern, sleek and strong brand identity that broke away from the typical overused security firm branding. Serving high calibre clients, it was important their brand had a familiar and premium feel, in order to connect with their target audience and capture new leads.
WHAT WE DELIVERED
Boombox crafted a minimalistic, slick and stripped back brand image for the client – we developed an iconic logo mark, and then incorporated this into brand imagery and a seamless pattern to be used across assets for harmonisation. We used a navy and gold colour palette to provide a classic and sophisticated personality for the business. We applied the identity across a multitude of assets including; logo, stationery, social media, OOH advertising, vehicle signage, paid ads and brand guidelines.
THE BRIEF
Priority First specialise in providing security and concierge services for luxury hotels, prestigious properties and construction sites. They wanted to create a modern, sleek and strong brand identity that broke away from the typical overused security firm branding. Serving high calibre clients, it was important their brand had a familiar and premium feel, in order to connect with their target audience and capture new leads.
WHAT WE DELIVERED
Boombox crafted a minimalistic, slick and stripped back brand image for the client – we developed an iconic logo mark, and then incorporated this into brand imagery and a seamless pattern to be used across assets for harmonisation. We used a navy and gold colour palette to provide a classic and sophisticated personality for the business. We applied the identity across a multitude of assets including; logo, stationery, social media, OOH advertising, vehicle signage, paid ads and brand guidelines.
THE BRIEF
Priority First specialise in providing security and concierge services for luxury hotels, prestigious properties and construction sites. They wanted to create a modern, sleek and strong brand identity that broke away from the typical overused security firm branding. Serving high calibre clients, it was important their brand had a familiar and premium feel, in order to connect with their target audience and capture new leads.
WHAT WE DELIVERED
Boombox crafted a minimalistic, slick and stripped back brand image for the client – we developed an iconic logo mark, and then incorporated this into brand imagery and a seamless pattern to be used across assets for harmonisation. We used a navy and gold colour palette to provide a classic and sophisticated personality for the business. We applied the identity across a multitude of assets including; logo, stationery, social media, OOH advertising, vehicle signage, paid ads and brand guidelines.
THE BRIEF
Priority First specialise in providing security and concierge services for luxury hotels, prestigious properties and construction sites. They wanted to create a modern, sleek and strong brand identity that broke away from the typical overused security firm branding. Serving high calibre clients, it was important their brand had a familiar and premium feel, in order to connect with their target audience and capture new leads.
WHAT WE DELIVERED
Boombox crafted a minimalistic, slick and stripped back brand image for the client – we developed an iconic logo mark, and then incorporated this into brand imagery and a seamless pattern to be used across assets for harmonisation. We used a navy and gold colour palette to provide a classic and sophisticated personality for the business. We applied the identity across a multitude of assets including; logo, stationery, social media, OOH advertising, vehicle signage, paid ads and brand guidelines.
GET IN TOUCH
Talk to us about your brand
GET IN TOUCH
Talk to us about your brand
GET IN TOUCH