THE BRIEF
Accountancy firm Autus help businesses create personalised strategies for sustainable growth, and they commissioned Boombox to carry out a brand overhaul including a new company name and invigorating new image. Autus’ main target audience is creative agencies, so they wanted a professional, but fun and playful brand, to help them get noticed and reflect that their offering was different to the traditional accountancy model. It was also important to the client to streamline their brand across their marketing mix to strengthen their image and connection with future prospects.
WHAT WE DELIVERED
Boombox went through a naming exercise and the name Sidekick was chosen, signifying them as your business side kick. Working on the brand we adopted a fresh and energetic colour palette to capture the attention of those in the creative industry and developed brand guidelines. The re-established identity was then peppered through the new website and included a self-serve function so the client team could make updates on the go. To drive further traffic we also formed social posts, page banners, business cards and apparel design.
THE BRIEF
Accountancy firm Autus help businesses create personalised strategies for sustainable growth, and they commissioned Boombox to carry out a brand overhaul including a new company name and invigorating new image. Autus’ main target audience is creative agencies, so they wanted a professional, but fun and playful brand, to help them get noticed and reflect that their offering was different to the traditional accountancy model. It was also important to the client to streamline their brand across their marketing mix to strengthen their image and connection with future prospects.
WHAT WE DELIVERED
Boombox went through a naming exercise and the name Sidekick was chosen, signifying them as your business side kick. Working on the brand we adopted a fresh and energetic colour palette to capture the attention of those in the creative industry and developed brand guidelines. The re-established identity was then peppered through the new website and included a self-serve function so the client team could make updates on the go. To drive further traffic we also formed social posts, page banners, business cards and apparel design.
THE BRIEF
Accountancy firm Autus help businesses create personalised strategies for sustainable growth, and they commissioned Boombox to carry out a brand overhaul including a new company name and invigorating new image. Autus’ main target audience is creative agencies, so they wanted a professional, but fun and playful brand, to help them get noticed and reflect that their offering was different to the traditional accountancy model. It was also important to the client to streamline their brand across their marketing mix to strengthen their image and connection with future prospects.
WHAT WE DELIVERED
Boombox went through a naming exercise and the name Sidekick was chosen, signifying them as your business side kick. Working on the brand we adopted a fresh and energetic colour palette to capture the attention of those in the creative industry and developed brand guidelines. The re-established identity was then peppered through the new website and included a self-serve function so the client team could make updates on the go. To drive further traffic we also formed social posts, page banners, business cards and apparel design.
THE BRIEF
Accountancy firm Autus help businesses create personalised strategies for sustainable growth, and they commissioned Boombox to carry out a brand overhaul including a new company name and invigorating new image. Autus’ main target audience is creative agencies, so they wanted a professional, but fun and playful brand, to help them get noticed and reflect that their offering was different to the traditional accountancy model. It was also important to the client to streamline their brand across their marketing mix to strengthen their image and connection with future prospects.
WHAT WE DELIVERED
Boombox went through a naming exercise and the name Sidekick was chosen, signifying them as your business side kick. Working on the brand we adopted a fresh and energetic colour palette to capture the attention of those in the creative industry and developed brand guidelines. The re-established identity was then peppered through the new website and included a self-serve function so the client team could make updates on the go. To drive further traffic we also formed social posts, page banners, business cards and apparel design.
GET IN TOUCH
Talk to us about your brand
GET IN TOUCH
Talk to us about your brand
GET IN TOUCH