THE BRIEF
Skyscanner had a historic partner site built in Hubspot and the design had laid dormant for over 10 years. We were approached by the B2B team to assist in bringing the site in line with the new brand and to create a slick and user friendly tool for the marketing team to successfully generate leads and elevate them above their competitors. A key focus of the project was to enable the marketing team to create landing pages using the CMS, so that they could react quickly when an urgent campaign or report needed to go live.
We were integrated into the B2B partner studio team and began by carrying out a large scale research phase and competitor analysis. We then worked on developing the UI / UX of the new site. We adapted Skyscanner’s product design system for the partner site and designed 57 CMS components across 5 break points. This allowed the internal team to create pages by dragging and dropping components built in Figma to match the required content. We implemented a mega menu system that made navigating the site easy, designed page flows and assisted in managing the development of the site which was undertaken by the team at Karman Digital.
